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The paper «Market or Markets? Investigating Google Search's Market Shares Under Vertical Segmentation» by Desheng Hu, Jeffrey Gleason, Muhammad Abu Bakar Aziz, Alice Koeninger, Nikolas Guggenberger, Ronald E. Robertson, and Christo Wilson has won the Best Paper Honorable Mention at the International AAAI Conference on Web and Social Media (ICWSM) in Buffalo, USA.
Congratulations to Desheng Hu from the Social Computing Group led by Anikó Hannák!
The paper «Market or Markets? Investigating Google Search's Market Shares Under Vertical Segmentation» examines the trace data collected from a panel of US residents that includes their web browsing history and copies of the Google Search Engine Result Pages shown to them. The participants’ search sessions begin at Google greater than 50% of the time in 24 out of 30 vertical market segments (topics such as shopping, travel, news and media or medical information).
This August, Google was found to have violated US antitrust law by illegally maintaining a monopoly over online search. And in November, the DOJ proposed a sweeping remedy: that Google be forced to sell Chrome. Our study informs the ongoing debates about the market power of Google Search and the conceptualization of online markets in general.
